Running a group of agencies led by talent and fuelled by technology - with Kate Ross

How do you align individual and business goals across an agency group with 120 people?

Kate Ross is Managing Director at eight&four Group. She co-founded her agency 14 years ago, sold it to an agency group, and then acquired the group 2 years ago.

In this episode, Kate shares how she:

• Invests heavily in AI to boost morale and reduce fear of the technology
• Builds high-performing teams by ensuring people care about the business, about clients and about each other 
• Emphasises her team understanding the context and taking ownership of everything they do
• Challenges her team to come up with ideas for business success and then empowers them to execute 
• Actively seeks out feelings of pain in the business to help address and resolve them
• Has a robust 6-month probationary period to ensure new hires are a good fit

Kate also talks about how 3-year planning doesn’t work for them. Instead, they adopt the Kaizen philosophy of continuous process improvement.

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